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Internet Survival TacticsHuddersfield and Barnsley Eye Magazine image

- articles written for the Huddersfield Eye Magazine

adwords expert jackie hole 22MJackie Hole is one of the North’s leading Digital Marketing experts, and Qualified Google Advertising Professional.

Each month Jackie will be letting you into some internet secrets that can drastically improve your readership, membership and online visibility exclusively for the Huddersfield Eye and Barnsley eye Magazines.

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Huddersfield eye Part 1

If you have a website and no one knows it's there...
... does it really exist?

google adwords articles Part 2 What your website message says about you
22m adwords course Part 3 Using email to increase traffic and boost sales
Internet Survival Tactics

huddersfield eye article 2 what your website messgae says about youPart 2: What your website message says
about you

Last month we looked at making your website visible to the searching public using Keywords and Google Adwords. This month we look at how your website message can make all the difference.

If you want to be successful online, your website not only needs to look good, it needs to work! After all, what is the point in impressing people with the dazzle if they leave without buying anything or giving you their details…

You have 10 seconds – use them wisely…

Studies have shown that over 60% of web visitors that can’t find the information they are looking for, do not return, so it is important to grab their attention from the start.

Adding page turns, scrolling text, rainbow colours or flashing graphics will certainly get their attention, but will also result in them not coming back. You’re trying to get their attention not annoy them so much they never want to hear from you again! Likewise with Flash. What benefit does a long and clunky flash intro do for your business except ensuring that visitors don’t bother to click through…?

Create an attention grabbing headline

A homepage that immediately communicates what your product or service is and how it will benefit your visitors will compel them to read on.

For example: "Want to save money on house insurance this Christmas?" is going to get more response than "Welcome to the Acme Insurance Company Homepage"

Now you have their attention… how do you keep it?

The key to any successful online campaign is the ability to convey powerfully the benefits that your visitors and prospective customers will experience when they purchase your products and/or services.

You may have a great product or service, but unless you convince your visitor that they need it, want it, and can afford it, you are less likely to sell it.

Selling with features and benefits

22m Google adwords expertA feature is a simple fact about your product. A benefit explains the advantages your customer will actually get from using your product or service.

Did you buy your cooker because it was fan assisted (feature), or because it’s unique convection fan system makes sure your food is evenly cooked throughout? (feature then benefit)

Benefits are not "quality service" or "cheapest quote". They are the answers to "what’s in it for me?" Your customers want to know, how your product or service will solve their problems, save them money, and make their life easier.

Try it you may be surprised at the difference in response you get.

Next month

Part 3: using email to increase traffic and boost sales

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