22M Digital Marketing Agency - tel: 01484 483027
Case Study - National Consortium of Colleges (NCC)

Search Engine Optimisation (SEO), Link Building, Email Marketing and a Google Adwords strategy for the National Consortium of Colleges (NCC)


NCC National consortium of collegesThe National Consortium of Colleges (NCC) are a leading provider of free B2B training within the UK.

22M were initially hired in a design capacity ro re-vamp the NCC site in line with a new brand identity but it soon became clear that they were in need of some additional help.

The Challenge

national consortium of Colleges NCCThe NCC were looking to make their business more efficient by using the internet to allow prospective clients to download course outlines, and book courses 24/7/365. They were spending large sums of money on traditional marketing yet there were no visitors and they had no Google search engine placement.

The solution

22M set up a Pay-per-click Google Adwords Campaign in order that the NCC could generate instant online business and gather the data of companies looking for free training.

For Maximum impact, an email newsletter service was set up and the process automated in order that the NCC could take over the management of the Newsletter themselves at a later date.

Within two months they saw a dramatic increase in online enquiries and their traffic increased from 0 to 2000 per month.

Within 4 months they no longer needed the pay per click campaign and business increased steadily.

Within 6 months of the launch of the free monthly newsletter the NCC had 4000+ subscribers. Having started from zero the NCC now have a mailing list of over 6000 business and colleges which they use to generate traffic and repeat business.

From having no previous search engine listing, the NCC now appear in the top 10 of most major search engines for all of their relevant phases including the highly competitive phrase 'ncc', not an easy task if you think how many National Centres and National Councils are competing for the position!

click here to see search results for 'ncc'

Further Growth

The NCC are now going ahead with an extensive link building campaign to improve the Google listings even more for many of the courses, and with our help are steadily setting up optimised mini-sites to further promote their services and courses.

Their courses are all free by the way so why not see how they could benefit your business? click here

0845 0094995

We employ a Fully qualified Google Advertising Professional & Adwords Expert. To view our professional status page, please click here: Qualified Google Advertising Professional Status Page - Contact us:



22 Minds Limited (22M) © 1999 - 2006 Copyright
Specialists in Search Engine Optmisation, Digital Marketing, Disability Access
Expert Adwords CPC/PPC & Qualified Google Advertising Professionals.
The Media Centre, Huddersfield, West Yorkshire HD1 1RL
t: 01484 483027 e: